If you give your explicit consent to share iCloud Analytics, Apple can improve Siri and other intelligent features by analyzing how you use iCloud data from your account, such as text snippets from email messages. This information allows us to work with developers to improve your experience without revealing anything about your individual behavior. We identify commonly used data types in the Health app and web domains in Safari that cause performance issues. For example, this technology improves QuickType and emoji suggestions, as well as Lookup Hints in Notes. The information we gather using Differential Privacy helps us improve our services without compromising individual privacy. When it’s collected, personal data is either not logged at all, removed from reports before they’re sent to Apple, or protected by techniques such as Differential Privacy.
Analytics may include details about hardware and operating system specifications, performance statistics, and data about how you use your devices and applications. The collected information does not identify you personally and can be sent to Apple only with your explicit consent. This analysis helps Apple improve products and reduce problems like apps crashing. If you choose to opt in, your iOS and iPadOS devices can collect analytics about your device and any paired Apple Watch and send it to Apple for analysis. IOS and iPadOS also let you know when an app accesses your Clipboard, so you can confirm that it receives access to only the items you expect. Starting with iOS 14 and iPadOS 14, apps need to ask your permission before scanning your local network.
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Sometimes apps need to know what other devices are on your local network, like when you’re trying to connect to a smart TV or printer. In iOS and iPadOS, access to the camera is disabled for an app when it is in the background. And Control Center shows you when an app has recently used the microphone or camera. In iOS 14 and iPadOS 14 or later, when an app uses the microphone or camera, your device displays an indicator to let you know it is being used –– whether you are in the app, in another app, or on the Home Screen. No app can access the microphone or camera without your permission. iOS and iPadOS require developers to get your permission before tracking you or your device across apps and websites owned by other companies for ad targeting, for ad measurement purposes, or to share your data with data brokers. Even if you grant access once, you can always change it later in Settings. You’ll receive a prompt with an explanation the first time a third-party app wants to use this data, so you can make an informed decision about granting permission. Apps may request access to things such as your location, contacts, calendars, or photos. Apple gives you transparency and control over the data you share with apps.
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